I got a strict evaluative criteria when choosing friends and people whom I want to know. This is to prevent postpurchase dissonance like one of my friend experienced recently. I was glad that he had disposed the friend permanently and operant conditioning it as a valuable lesson learned. His dissatisfaction of the staunch task-defined, reaping benefits-only friend leads to complaint behavior, which escalates into negative word of mouth all over his facebook, garnering tonnes of consoling feedbacks, at the same time ensuring repeat chatters to his profile page. Though this chatters linger temporarily based on the emergency to provide words of comfort, I am sure some are loyal and commited to him. I personally am satisfied from my personal encounter with him, his quality and value of friendship are way beyond the level of competition in my anonymous friendlist.
Enough about my friend, this post should be about myself, the definite I: the student, slacker, swimmer, reader, online-surfer and the blogger. I can match my prescribed roles to the friends I desired, much as what role related product cluster did to show how certain products fulfill certain roles. Subsequently, I can match according to the lifestyle I desired akin to VALs lifestyle system; am I a ideals motivated, achievement motivated or self-expression motivated. Or, if I am ignorant about finding authenticity friendship, the prospect of well aligned conformity friends recommended from reference group serves me just as well.
Now I should reevaluate my personal criteria, though my ultra selective exposure filters out a lot of potential friends. They must attract my attention through physical and personal characteristics, sometimes a situation can too help activating my sensory nerves to the brain for processing. Beyond that, I must be able to cognitively and affectively involved in order to interpret their individual characteristics. Lastly, their personality must be Olympian enough to jump over the just noticeable threshold and stored inside my memory. Of course, if they are celebrities, market mavens or opinion leaders in Gen-Y demographic segment would already be in my evoke set. Alternatively, anyone that could induce me to began the journey of vicarious learning or the complexity of reasoning would definitely be in my friendlist, the double jeopardy phenomenon that clouds my awareness.
Enough about my friend, this post should be about myself, the definite I: the student, slacker, swimmer, reader, online-surfer and the blogger. I can match my prescribed roles to the friends I desired, much as what role related product cluster did to show how certain products fulfill certain roles. Subsequently, I can match according to the lifestyle I desired akin to VALs lifestyle system; am I a ideals motivated, achievement motivated or self-expression motivated. Or, if I am ignorant about finding authenticity friendship, the prospect of well aligned conformity friends recommended from reference group serves me just as well.
Now I should reevaluate my personal criteria, though my ultra selective exposure filters out a lot of potential friends. They must attract my attention through physical and personal characteristics, sometimes a situation can too help activating my sensory nerves to the brain for processing. Beyond that, I must be able to cognitively and affectively involved in order to interpret their individual characteristics. Lastly, their personality must be Olympian enough to jump over the just noticeable threshold and stored inside my memory. Of course, if they are celebrities, market mavens or opinion leaders in Gen-Y demographic segment would already be in my evoke set. Alternatively, anyone that could induce me to began the journey of vicarious learning or the complexity of reasoning would definitely be in my friendlist, the double jeopardy phenomenon that clouds my awareness.
